Music videos are being shot in the best locales and music companies are spending money on it more than they ever did. Navjit Buttar and Arvinder Khaira the director of Virsa Arts are credited for giving new concepts and look to the videos. Navjit and Arvinder work as directors and DOPs for their albums.
“Immediately after the concept, it is how well the video is shot that makes all the difference. The work of a good DOP is to capture the essence of the song through camera angles.” Enn Syan and Varinderpal Bains his teammates who handle the management bit of the technical department apart from the overall management. “No longer are the videos shot on regular cameras, most people prefer the red camera for a grand look.”