Is KJo’s Diwali Movie Ae Dil Hai Mushkil A Box Office Hit?

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Karan Johar’s Diwali release ‘ which was off to an excellent start on its opening day, continued its strong innings at the box office on Day 2 as well. The film gained more momentum through good reviews and word of mouth and according to early estimates, made around Rs 15 crore of the box office on Saturday.

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‘Ae Dil Hai Mushkil’ continued to remain ahead of the other Diwali release, Ajay Devgn’s action thriller ‘Shivaay’. While it was initially speculated that the recent wave of patriotic sentiment will affect the film at the box office, that doesn’t seem to be the case.

Image result for Ae Dil Hai Mushkil'  'Shivaay'

 

Usually, films with a larger single screen presence see a boom during the festive season, but ‘Ae Dil Hai Mushkil’ proved this wrong and went on to make Rs 13.3 crore on its opening day. That takes the total at the start of Day 3 to an estimated Rs 28.3 crore.

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