Ranveer Singh turns toofani in the new ad for Coca Cola India owned beverage brand Thums Up. The ‘Befikre’ star had replaced superstar Salman Khan as the brand ambassador for the popular beverage. Recently a new campaign has been unveiled by the company that features the actor pulling off a daredevil stunt to grab a bottle of Thums Up.Talking about the campaign, the ad’s creative director said, “The campaign focuses on the hero spirit that resides in every Thums Up drinker. It was a great learning experience working, as all the action sequences in the film are live and look nothing short of an action-packed rollercoaster ride.

On his association with the brand, Ranveer Singh said, “Thums Up has been an integral part of my life, my favourite cola. My entire family could entice me with a Thums Up and make me do anything for it. I am glad to have chosen Thums Up as its endorser, since the brand’s attitude resonates with me more than any other. Thums Up personifies me – daring, confident in my skin and a risk taker.”