Bollywood super star Aamir Khan advocated water conservation and said,”We should not only make water conservation a habit in our daily lives but also work hard to harvest rainwater so that in later years we can deal with water shortages”.

Through Satyamev Jayate, the NGO organises a competition among the drought-prone villages to see who can accomplish the maximum water conservation work within a given time period.

To increase awareness around the project, Aamir released a Water Cup anthem titled ‘Toofan Aala.’ Also, to make the anthem relatable for the Marathi audience, various artists from Marathi cinema like Sai Tamhankar, Sunil Barve, Ajay-Atul, Rinku Rajguru, Akash Thosar, Jitendra Joshi and others have been roped in to feature in the video.

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