Prasoon Joshi is an Indian lyricist, screenwriter, poet and marketer. He is the CEO of McCann World group India and Chairman (Asia Pacific), a subsidiary of global marketing firm McCann Erickson. He has been appointed as the Chairperson of the Central Board of Film Certification on 11 August 2017.
Prasoon has received the Filmfare Best Lyricist Award three times, in 2007 and 2008 and again in 2014 for the Hindi movie Bhaag Milkha Bhaag. He has also received the National Film Award for Best Lyrics twice, for his work in Taare Zameen Par (2007), and Chittagong (2013). He was awarded Padma Shri by the Government of India in 2015, for his contributions towards the field of Arts, Literature and Advertising.
Last week, on Friday, the whole CBFC game changed when the news broke that Pahlaj Nihalani is no longer the chairperson and Prasoon Joshi will be stepping in as the NEW chief.
On Monday, it was officially the first day when Prasoon Joshi had to take the command of the ship known as CBFC in his hand. But things went the downhill when Prasoon didn’t not attend the office as was under the influence of weather and this caused a chaos in the office.
A source told a leading daily, “On Friday, before Pahlaj Nihalani left his office he had certified many films including Ashwiny Iyer Tiwari’s Bareilly Ki Barfi and the Sidharth Malhotra-Jacqueline Fernandez thriller, A Gentleman, scheduled to be released on the two Fridays to come one after the other. These producers were to collect their censor certificates on Monday as per the rules. When Prasoon didn’t turn up at the CBFC office on Monday, all hell broke loose since there was no chairperson to organise the smooth delivery of the certificates.”
The report further suggests that producers of Bareilly Ki Barfi, out of panic, contacted the former chief Pahlaj as they wanted their certification.
The source told the daily, “Pahlaj had no choice but to step in to help them out. Otherwise, they wouldn’t have got the certificate. Bareilly Ki Barfi would have definitely missed its release this friday”