Superstar Shah Rukh Khan, who will be back on the small screen with TED Talks India: Nayi Soch next month, says it’s an initiative to open people’s minds to the power of ideas, which he calls the “new cool currency”.
Bollywood king Shah Rukh Khan said -“Ideas are the new cool currency, the new rock n roll. This show is a unique and powerful initiative towards opening people’s minds to the power of ideas and encouraging ‘Nayi Soch’. An idea can inspire you with limitless possibilities, give you an alternative perspective to look at oneself, one’s surroundings and future.”
This show is coming with tagline #DontKillideas . Promoting the show on Twitter, SRK, known for his signature pose with spread out arms, posted a link of the campaign and wrote: “It is time to open our minds and hearts not just the arms…”
— Shah Rukh Khan (@iamsrk) November 30, 2017
The Hindi TV talk show created in partnership with TED, a non-profit organisation, will go on air on December 10 on Star Plus.