Bumble, the women-first social networking app, is making its debut in India later this year, with actress and philanthropist Priyanka Chopra on board as an investor and adviser.
“She’s a partner, and she’s going to help us empower not only the women of India—she will be a global force,” Bumble CEO Whitney Wolfe Herd said at Fortune‘s Most Powerful Women Summit on Wednesday. “Women globally want to be empowered. They need to feel safe, and they need to connect.”
This is also an effort on her part to help change the tech industry’s gender disparity.
A new chapter for me! I am so excited to partner with @bumble and @holbertonschool as an investor. I’m honored to join two companies that strive to expand gender diversity in the tech space, and make a social impact for the greater good… let’s do this!! pic.twitter.com/xBdC13XE0n
— PRIYANKA (@priyankachopra) October 4, 2018
“A new chapter for me! I am so excited to partner with Bumble and Holberton School as an investor. I’m honoured to join two companies that strive to expand gender diversity in the tech space, and make a social impact for the greater good… let’s do this,” Priyanka tweeted on Thursday, October 4.
As for the timing of this announcement—which happens to dovetail with Tinder’s decision to roll out its own Bumble-esque feature in India—Wolfe Herd says it’s simply coincidence, and that this is a natural extension of Bumble’s mission. “We’re charting our own course,” she told Fortune. “We have been building this brand women-first, empowering accountability and kindness and connections for four years now. We were preaching a lot of the narrative that so many people are now trying to understand how to work into their business post-#MeToo.”